Full-E Charged was entering the market as a new EV parts and accessories retailer and needed a complete visual identity capable of establishing the brand from day one.

We developed a bold, future-focused identity system covering the logo, typography, colour palette, supporting graphics, web assets and launch social content.

The resulting system balances performance-led automotive cues with the clarity required from a modern ecommerce brand, creating a consistent foundation that could grow alongside the business.

Lifestyle Photography by - Chris Quick