WheelPros Distributors needed creative support for the Australian launch of new wheel styles across its supplier and retail network.

Working from existing brand assets and supplied campaign references, we adapted the creative for the Australian market rather than introducing an unnecessary new visual direction.

Product-led imagery, high-impact typography and clearly structured specification information kept the wheels at the centre of the communication, with retail materials designed to give customers the information they needed quickly while remaining consistent with the wider WheelPros brand.