Redline needed a distinctive identity for its development in the hyper car market. One capable of giving a new brand an immediate and recognisable presence.

We developed a bold visual system inspired by motion and acceleration, creating a more energetic interpretation of the hypercar category.

The complete system included the logo suite, colour palette, typography, vehicle applications, launch banners, social templates and brand guidelines. Each element was designed to work together across digital, social and physical environments, giving Redline a consistent foundation from launch.